An effective and low cost (or Free!) way of driving traffic to your site is
to get other websites to link to you. Not only will you get the
traffic that results from people clicking on those links, but having a
number of high quality, related sites link to you will also help your site
rank higher in Google's search listings.
Link exchange programs
make it easy for you to find others looking to share links.
Tips for link exchange:
Send the other
website the exact text you would like them to use - this is a form of
marketing and you should treat it like one
Use the keywords you
think people will type in search in your link exchange text
Links are most
effective when they're from high quality or established related sites
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