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Pay-per-click is the new wave in web advertising.  You create your ads, decide when they should be shown, set your budget, and go!

Pay per click advertising has the following benefits:

• You pay only if a user clicks your ad.  Costs can be as low as 5c per click

• You decide (by choosing keywords) when your ads should be shown

• You choose your daily budget

• You get data about which ads and keywords are working, and which are not

• You create your ads -- and get data about which ads are working and which are not

• Using log analysis software, you can track which ads and keywords convert into sales on your site and tune your campaign appropriately

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